We didn’t set out to start a skincare brand. We just wanted something that worked.

We’re Madison, Mia, and Olivia—two twins and their unofficial triplet. Born and raised in Palm Springs, California, our friendship is rooted in desert sun, windburned cheeks, and long drives down dusty roads with the AC blasting. We grew up under the weight of extreme elements—heat, sand, sun, wind—that wore down not just our skin, but sometimes our spirits too.

But the desert, for all its intensity, gives as much as it takes.
It teaches you resilience. How to stay soft in harsh conditions. How to store your strength quietly, like the cactus. The same way these plants protect and preserve themselves, we’ve learned to do the same—not just in our skincare routines, but in how we move through the world.

These lessons didn’t just shape our skin—they shaped us as businesswomen.
Rooted in grit, grounded in purpose, and ready to build something that could last.

Between the three of us, we’ve tried everything: drugstore staples, luxury splurges, and the full Sephora aisle. But in a climate like ours, most formulas made things worse. The harsher the product, the more depleted our skin became—barriers broken, confidence shaken.

Eventually, we went in the opposite direction. Less product. Less pressure. Less noise.
And that’s when things started to shift.

We began focusing on ingredients that could withstand what we were up against. We looked around and realized: the plants thriving around us were the blueprint. Desert botanicals like prickly pear and aloe vera—designed by nature to retain moisture, soothe trauma, and survive extremes. They weren’t just surviving out here. They were thriving. That felt like a sign.

That’s how 760 Skin was born: out of friendship, out of frustration, and out of the belief that skincare should help you adapt—not fight—with your environment.

Formulas inspired by nature’s most tenacious plants. Designed to repair, protect, and restore skin in the harshest conditions… or just your average Tuesday.

Because if it can work here, it can work anywhere.