Georgia O’Keeffe came to the desert alone.

Not to escape. Not to perform. But to pay attention.

She painted what was quiet.

What didn’t need to be beautiful to matter — bones, rocks, sky.

Negative space. A folded shadow. A sliver of blue.

She didn’t fill the frame.

She left room to feel.

We think about her a lot.

Because when we started creating 760, we weren’t just making skincare.

We were figuring out what kind of space we wanted to take up.

How much was too much.

Where the meaning really lived.

We came back to O’Keeffe — again and again.

To her discipline. Her restraint. Her reverence for rhythm and solitude.

To the way she let nature speak without needing to translate it.

She didn’t paint the desert to decorate it.

She painted it to understand it.

And in doing so, she made absence feel full.

That’s what we want our skincare to feel like.

Not loud. Not overcomplicated.

Just… clear.

Built with intention.

Spaced to breathe.

Rooted in a landscape that demands presence, not performance.

O’Keeffe taught us how to listen —

To the in-between. To the quiet. To the self.

That’s where the good stuff lives.

And that’s what we bottled.