Why desert plants are nature’s most advanced skincare technology

Some brands start with skin types.

We started with a climate.

The desert isn’t just where we’re from—it’s our lab, our blueprint, and our biggest source of insight. Because when you spend time in an environment that extreme—where wind, sun, and heat strip everything down—you start to notice what lasts. What works. What thrives under pressure.

That’s where our ingredient story begins.

Not with trends, but with survival.

Resilience = Efficacy

Desert plants aren’t “gentle.” They’re strategic. They’ve evolved to protect, store, regenerate, and shield—mechanisms that translate directly into skin benefits when used with intention.

We don’t just use natural ingredients.

We use the ones that have been fine-tuned by millions of years of evolutionary design.

Our Botanical Heroes (and Why They Work)

Aloe Vera

Function: Cellular repair, barrier support, anti-inflammatory.

Aloe doesn’t just hydrate—it restores. Rich in polysaccharides, amino acids, and vitamins A, C, and E, aloe accelerates wound healing, soothes irritation, and strengthens the skin barrier. It’s lightweight, bioavailable, and clinically backed.

Prickly Pear (Opuntia)

Function: Antioxidant defense, skin barrier repair, hydration retention.

Prickly pear is loaded with betalains and vitamin K, making it one of the most antioxidant-rich natural ingredients on the planet. It supports skin elasticity, calms inflammation, and reduces transepidermal water loss—making it ideal for acne-prone or sensitized skin in dry climates.

Its symbolism is just as powerful: protection on the outside, healing on the inside.

Jojoba

Function: Barrier mimicry, deep moisture, balancing oil production.

Jojoba isn’t an oil—it’s a liquid wax ester that mimics human sebum. This means it moisturizes without clogging, balances oily skin, and enhances active ingredient penetration. It’s also naturally antimicrobial and shelf-stable without added preservatives.

In the formulas, it acts like a delivery system—getting other actives deeper, faster, and with better absorption.

 Desert Intelligence > Greenwashed Naturals

Most “natural” skincare is built around trends—superfoods, floral waters, oil blends with no structure. What we’re doing at 760 is different. We’re bringing performance chemistry and desert ecology together to build clean skincare that actually holds up under stress.

No fluff. No filler. Just highly functional plants that know what they’re doing.

The result is formulas that are:

– Clinically thoughtful (every ingredient does something)

– Barrier-safe (because dewy skin starts with strong skin)

– Sensory-rich (no greasy layers or sticky aftermath)

– Built to last in heat, dryness, and overexposure

Symbolically, It Means Something Too

Desert plants aren’t soft. But they’re generous.

They teach us how to hold moisture, protect what matters, and only spend energy where it counts.

That’s our entire skincare philosophy—formulated into something you can hold.

We don’t just bottle plants.

We bottle what they’ve learned about survival.

And we turn it into skincare that works—even when everything else dries out.