Resort Report: The Beauty Download

September 10–16, 2025 | Beauty’s digital moment — and why indie still matters.

This week was big for beauty. OSEA Malibu secured funding from General Atlantic, a major nod to clean, seaweed-powered skincare. BYOMA, the colorful, barrier-boosting brand you see at ULTA and Target, was acquired — proving that barrier care has gone fully mainstream. And Cos Bar, a specialty luxury retailer, was scooped up by the Mitchell Family Office, signaling that prestige distribution is still very much alive.

📊 What We’re Watching

• AI x Beauty: SPATE reports consumers are turning to ChatGPT for skincare questions, signaling a shift in discovery from Google to AI-driven, personalized advice.
• Content → Commerce: Over 75% of TikTok-viral beauty buys are happening on Amazon, forcing brands to be fast, omnichannel, and sticky with repeat-purchase products.
• Ingredient Trend: Hypochlorous acid has moved from wound care to skincare hero — calming, cleansing, and trending.
• Scar Care Boom: Ingredient makers are calling it beauty’s next big category, reflecting a more inclusive approach to skin needs.
• Clearstem’s $50M Moment: The once-niche acne brand is on track to hit $50M revenue this year, proving education + community pays off.

💭 Our POV

We love seeing this merge of tech and beauty — smarter product discovery, faster innovation, and barrier-first skincare taking center stage. But it’s also a reminder that where you shop matters.

When you shop indie brands like 760 Skin, you’re supporting the creativity and craft that keep the industry exciting. Small brands can take risks, stay transparent, and make products for real people — not just algorithms.

✨ The Bottom Line

The future of beauty is digital, but its heart is still human. Tech might tell you what your skin needs — but brands like ours make it something you actually want to use.